Competitor Intelligence & Insights
Evidence-led competitive intelligence for small marketing agencies and their clients.
We read everything your client's competitors have published: every review, every ad, every price list, every page. Then we hand you one report you can put straight in front of them.
You set the parameters. We do the work.
The problem
Your client knows who they are up against. They do not know what is working for them.
Price. Position. Where the next budget goes. Your clients make those calls on instinct, and the wrong instinct gets expensive. The evidence is already out there, spread across a market nobody has time to read.
Request a reportWhat it does for you
What competitor intelligence does for you.
Builds competitive advantage
See what unique value you can offer that sets you apart from the rest of the market.
Strengthens market positioning
Know where you stand and where you can own the conversation before your competitors do.
Improves customer preference
Find the differentiators that actually move your customer's choice, not just what you assume they want.
Improves strategic decision-making
Make calls on price, positioning and spend with evidence, not instinct.
Exposes strategic blind spots
Catch the gaps in your market before a competitor does, and before they cost you business.
From a recent report
1 of 8
competitors had anything working for them in paid media
3 of 8
would tell a customer what the work costs
0 of 8
had answered the complaint their market makes most often
Eight competitors, one American city. Three openings the agency's client took.
The report
What you walk away with.
Findings written so you can act on them with your client this quarter.
Where their market is already losing trust.
01
Where your client is losing work
The failures their market complains about again and again, and which of them your client can fix, or guarantee against, before the month is out.
What has survived long enough to be working.
02
What already works there
The offers and messages that have proven themselves in your client's market, so you stop paying to learn what somebody else has already tested.
03
Demand nobody has claimed
The work being searched for in their area that no competitor has taken seriously. The shortest route to more of it.
Where they sit, and what that is costing.
04
What they should charge
Where your client sits against the market, what room they have to move, and what a change of price would cost or make them.
The gap, and what it is worth.
05
The ground left standing empty
The position their market has left open, and the case for taking it before somebody else does.
Every claim carries a source and is cited.
Across the markets we have studied
Most competitors leave the obvious undone.
Aggregate of competitor sets assessed for Bellweather clients. Percentages are of the competitors reviewed.
What an engagement looks like
- Competitors reviewed
- 3–12
- Sources cited per report
- 120+
- Business days to delivery
- 10
- Decisions it informs
- 4
Process
01
You brief us on the client.
Three to twelve competitors, or we work out who they are for you.
02
We research.
Ten business days from the day the list is agreed.
03
You get the report.
A PDF you can present as your own, and half an hour on a call to go through it.
What agencies say
Real client work. Real results.
Raised client prices 18%
“The client had been undercharging for two years and had no evidence to argue otherwise. The report gave us the number and the reasoning. They moved on price the following month.”
Cut wasted ad spend
“Half of what the client was paying for was ground three competitors had already abandoned. Knowing that was worth more than our fee.”
Won an open position
“Nobody in the client's market was answering the one complaint every customer makes. We answered it. It is now the first line on their website.”
Client names withheld. Reports are confidential unless a client says otherwise.
Request a report
Who we are
Meet the team behind Bellweather.
We're Lesley, Elisa and Amy. Between us, we've spent decades in marketing, communications, strategy and business development. Then AI arrived and we went all in.
We're not tech people who picked up marketing. We're marketers who saw what AI could do for businesses and became obsessed with using it properly.
Now we help businesses claw back the hours they lose to competitor research, lead generation, content, SEO, reporting and prospecting. We find where you're bleeding time or money, then build AI-powered systems that fix it, backed by the marketing know-how to make sure it actually works commercially.
Our shared belief is that AI is only worth something if it makes a real difference to your business. That's where Bellweather was born. We put AI to work where it counts.
Request a reportWho this is for.
The report is built for agencies that do client work in competitive local markets.
- Small marketing agencies, consultancies and brand studios
- Agencies that need verified research and reporting to back their client recommendations
- Client markets with a defined, knowable set of competitors
- Agencies about to pitch, reposition, or recommend a change of spend
- Teams that would rather not hire a full-time researcher for one-off competitive work
Sectors
Markets your clients operate in.
Local markets with a defined set of competitors and a public trail to follow. If your client's sector isn't listed, just ask. The method works across any local market sector.
- Medical aesthetics
- Family law
- Dental practices
- Accountancy
- Home services
- Veterinary
- Recruitment
- Private clinics
Services
Know the market. Keep knowing the market.
One report to establish the landscape, and ongoing monitoring to keep you on top of it.
Know the market
Competitive Intelligence Report
We establish the competitive landscape, identify what your competitors are doing, uncover gaps and opportunities and show you what deserves attention.
From £995
Up to 6 competitors. Each additional competitor £150.
Keep knowing the market
Continuous Competitive Intelligence
Once the baseline is established, we keep watching the market and flag the changes that could affect your strategy.
From £495 a month
Per client market, up to 6 competitors. Follows an initial Competitive Intelligence Report.
Agency Partner Programme
Your competitive intelligence capability. Without hiring an analyst.
Bellweather works behind the scenes with small marketing agencies that want to offer deeper competitive intelligence without asking strategists, account managers or agency owners to spend hours manually researching client markets. Partners get the same work, delivered white-label, at volume rates.
- Senior team hours saved on manual research
- Stronger evidence behind client strategy
- New campaign and positioning opportunities
- An additional billable service across the book
Partner rates are volume-based and are not our public prices.
Become an Agency PartnerPricing
- Competitive Intelligence Report
- From £995
- Continuous Competitive Intelligence
- From £495/month
Up to 6 competitors. Each additional competitor £150.
Per client market, up to 6 competitors. Follows an initial report.
Final price depends on the number of competitors and the size of the market. You get the number before you commit to anything, and nothing is invoiced until the scope is agreed in writing.
Request a reportReal questions
The questions you're probably asking.
“I already know my client's competitors.”
You know who they are. This is about what they charge, what they promise, what they keep failing at, and where that leaves your client.
“My client has paid for research before and nothing came of it.”
This ends in findings your client can act on this quarter, each one with the evidence behind it.
“Two thousand dollars is a lot to pass on.”
It is less than one bad month of your client's advertising against the wrong position. You get the price and the scope before you commit to anything.
“Will you tell my client what to do?”
We tell them what the market is doing and what it opens up. The decision stays with them, because they know their business better than we do.
Find out what your client's competitors are actually doing.
Brief us on the client and roughly who they are up against. A scope and a price come back inside two business days.